Herbert Smith Freehills

See our world through our eyes

To attract the best graduate talent, HSF needed our help in developing a cross-channel content strategy that tells one continuous, compelling HSF story.

Insight

Drawing from High Fliers feedback, we knew that students respond best to authentic, peer-generated content. To make candidates feel like part of HSF, we needed to put them in the shoes of existing HSF lawyers: to see the world, through their eyes. We knew that a realistic, people-focussed approach with consistent delivery of fresh content would differentiate HSF from their competitors.

Execution

We created in-depth, living profiles of eight diverse individuals (from Trainees to Partners), covering their past, present and future at HSF. Their stories, evolving in real time, would be told and shared across all channels - gradually building a bigger picture and better insight into life at the firm for potential candidates.

We created a mixed-reality graduate brochure that became a digital window into HSF’s world, using augmented reality to bring content, including interactive maps, infographics and profile pages to life.

We also launched an Instagram channel for HSF to add a new dimension to our social activity. This allowed us to reach different audiences and supply high quality, stylised content.

Results

No. 47
from 96 in the Times Top 100 graduate employers

1 st
choice of second year students (law and non-law)

Careers Site

National Grid

Be at the heart of energy

Graduate Campaign

Allen & Overy

It's time