The Army was experiencing a shortfall in a number of roles – non-related jobs that range from Linguists to Systems Engineers and HR Specialists to Geotechnicians – and wanted to increase high quality applications. The target audience was 18-34 year olds unlikely to have considered a career in the Army.
We developed a comprehensive online media strategy that targeted active jobseekers – offering them an exciting alternative to your average 9-5 job. How did we do it? We used interesting, original ways to gain our audience’s attention – all while making sure the messaging was just right.