Research

Peer Group can help you understand current trends in employment, income and demographics using a wide variety of information sources and market reports. (But they're friendly, honest, and they love getting out into the daylight. Occasionally.)

We also undertake more specific research projects, utilising a wide range of quantitative and qualitative methodologies to capture data from existing or potential employees. This can range from a couple of internal focus groups to understanding the attitudes and motivations of a particular employee group, to large scale telephone and online surveys which can help identify key recruitment and retention issues. Whatever approach we recommend, the emphasis is always to ensure that objectives are clear and that our research leads to tangible and measurable outcomes. So no dusty, 100 page reports sitting on the shelf.