TALK TO BECHTEL

Client: Bechtel
Sector: Engineering and construction
Project: Recruitment event for engineers

June 2008

Getting a tricky audience together at a virtual recruitment event

“We need to recruit a bunch of top-flight engineers in a variety of different disciplines”. That was Bechtel’s brief to us. The trouble is, the nature of their work means these people are based at all four corners of the globe. And like most prudent professionals, they don’t like to be seen publicly talking to other employers. 

Our solution was to set up an on online recruitment event, ’Talk to Bechtel’ and promote it with a targeted mix of online, offline and search engine advertising. In the four weeks leading up to the event, the site received over 9000 unique hits and nearly 2000 applications. 185 of the best were then invited to book an interview on the day. And around 50 of those were subsequently hired.

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