RIGHT PLACE. RIGHT TIME

Client: RBS
Sector: Financial services
Project: Graduate recruitment campaign
Awards: Best Brand on Campus (AGR)
Best Diversity Initiative (CIPDs)
Best in Class Recruiter website (IMAs)

October 2011

Scooping the best graduates (and a bunch of industry awards)

The banking sector has certainly suffered its share of slings and arrows in recent years. But, with challenge comes opportunity, and as RBS puts its recent troubles behind it, our graduate campaign for 2012 highlights how there’s never been a better time to join.

As well as the usual website, brochures, press ads and on campus marketing activity, the work included motion graphic videos and a fully integrated diversity campaign. It made a big impact on campus and with the awards judges too, winning Best Brand on Campus at the AGRs, Best in Class Recruiter Website at the IMAs and Best Diversity Initiative at the CIPDs.

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