RESIST THE USUAL

Client: Burges Salmon
Sector: Legal
Project: Profile raising

November 2008

Showing how a gentler approach can have a real impact

We enlisted five of Bristol's finest photographers to capture the Bristol they know and love, but we don't always see. And to give another perspective, we invited students at a number of local schools and colleges to shoot 'their' Bristol too, and gave cash prizes to those whose photos made publication. 

The book was then mailed out to candidates in London, and sold to raise money for a local charity. The beauty of this project is its subtlety - it doesn't shout ‘work for us’ or 'visit our website'. It simply shows Bristol at its best and pitches Burges Salmon as a more imaginative alternative to 'the usual' London law firms.

• Mail
• Facebook
• Twitter