A CAMPAIGN YOU'LL LOVE

Client: LV=
Sector: Financial services
Project: Employer brand

April 2009

Putting some heart in to LV=’s recruitment

The centre piece of this branding project was a fully interactive website. But even our outdoor campaign had an interactive element. Poster sites, branded trams and taxis featured advanced image recognition technology, enabling candidates to choose the LV=person they’d like to hear from. You take a photo of the ad, text in the picture and get a call back from that very person. 

Historically, LV= hired over 75% of their people through consultants. But in the last year, direct applications have doubled and 82% of all hires are now direct. Cost per hire has dropped from around £2,000 to under £900. And since that applies to just over 1000 people in the last twelve months, it equates to a saving of around £1.1 million.

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